Collaborative Website Redesign Project
From a consensus of needed changes through wireframes and flat-file mockups to full prototypes and a full redesign, the Patio site achieved its goals of attracting more customers to contact stores for a consultation and to start their journey to a new or updated outdoor living space.
Increased Production with Style Guides and Specs
The patio site collections category was largely modeled after the successful patio print catalog. Each collection would be presented in a quadrant layout where on the site, the main patio image would be interactive with popups for highlighted pieces.
Enhancements to the Mobile UX
The redesign included enhancements to the tablet view and views from mobile phones.
- The header was simplified and more white space was added to help with finger navigation.
- The search box was made more prominent for all screens due to data that showed higher conversion from customers using the search feature.
- Target sizes for the interactive collection page banners were adjusted for finger use versus mouse pointer.
Patio Services Redesigned with Parallax
The Services landing page was redone in parallax with full screen images to bring a sense of the lifestyle potential that is possible from a patio furniture plan and purchase.