Interactive Design Portfolio
I’m ready to influence the design of your world, to make your view better.
Ski and Snowboard Site Redesign
My fourth full site redesign project for the ski and snowboard retail site began with the user experience and data gleaned from UX exercises including heuristic analysis, a CRO study, and audits from consultants like Ovative and Fit For Commerce.See the Case Study
Email Landing Pages
Email Marketing was often at the heart of our digital marketing efforts. Email blast often preceded events and promotions at the physical store level as well.
One concrete practice I instilled in our team was to land our users on a location of the site that naturally supported that conversion flow.
Category Promotion Banners
Often setting precedent for a marketing campaign involved adding to existing pages on the site. marketing and hero banners helped to reinforce the promotional message the brought users to the us from our offsite channels.
Following Brand Style Guides
Following consistent look and feel of your brand can help to enhance the user experience.
Once a brand style guide has been established, it makes it easy to maintain a consistent look and feel across your media channels.
Showcasing Your Value Online
Good visual design can really help to enhance your companies mission.
Whether it is enticing an emotional response from your user or identifying the nature of your business visual design can communicate a great deal about your brand with lenghty content that your users might not have time to invest.
Building an Interface
Image and collection galleries provide and excellent opportunity to create and execute great interfaces on the web
This patio collection viewer was integrated into the patio furniture website much like a good retail website product page.
An Inspiring Image Gallery
Christy Sports Patio needed a way to showcase its premium Patio Sales Services.
I created this landing page with some interface features that allowed the list ofe services to be absorbed on one page almost like an interactive blog post.
And They Said Email Was Dead
Email Design and Development
From the early days of email, it was at the heart of most communication campaigns for Christy Sports
whether it was marketing initiatives or community outreach, our best campaigns started with good email messaging.
Building an Email Program
from the beginning I was tasked with bringing our email marketing in house from our marketing consultant
our goals were to establish a consistent communication frequency and begin to bring the Christy Sports brand online from its physical stores
Establishing a Brand in Email
with a growing engaed email audience, and a Go-To-Market calendar quickly taking shape from season to season, it was time to enhance our email game with more consistency and assets that would increase productivity in our email campaign creation.
Enhancing Email for Target Audiences
with new tools under our belt and an ever increasing marketing schedule across multiple banners, I endeavored to help build a scalable email program based on templates and user editable content blocks.